Category: Digital Marketing

At 75, Cycle Agarbat …

“India has been praying for years with Cycle brand agarbathies, and now the brand aims…

Coimbatore’s South …

My wife and I were in Coimbatore recently. While in this city, there is a…

The beautiful future …

In a world where creativity is facing an imminent threat from AI, data and technology,…

Vignettes from the F …

As ad folk networked alongside the azure blue Mediterranean sea, sunny beaches and glamorous yachts,…

On the campaign trai …

Day marketing dominated the ads of last fortnight with Father’s Day eliciting a rush of…

U is for Uniform: Th …

The moment you think of a uniform, the first image to enter your mind would…

Disney+ Hotstar: Lau …

Disney+ Hotstar has launched an advertising feature for pausing ads exclusively for its Connected TV…

Retailers report slu …

Retailers witnessed sluggish demand in May amidst elections, but are betting on a better second…

T is for TV: The tal …

If there’s one object that has revolutionised the Indian middle-class living room, it’s the television…

Goafest 2024: Rise o …

Is the ad and media community adapting to disruptive changes fast enough? The onslaught of…