The changing tone an …
Meet anyone in the recruiting industry and the constant lament is how finding the right-fit…
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S is for Scooter: A …
If there’s one object that symbolises the Indian middle-class pre-liberalisation, it is the scooter for…
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On the campaign trai …
Advertisers love mothers — after all they wield undue influence in the shopping decision. Millions…
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The rise and rise of …
A few days back, an AI-generated video featuring Mamata Banerjee made waves on social media,…
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Brands keep time in …
I recently began using a Mont Blanc Meisterstück fountain pen. It is a pleasure to…
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Goafest is back — …
Goafest, the premier event of the advertising and marketing community is back — but this…
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Rethinking sizes …
When the shoe does not fit, it’s time to rethink size measures! And that’s what…
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R is for remote: The …
In a world where convenience reigns supreme, the evolution of technology has led us down…
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On the campaign trai …
The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous…
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How the blended mode …
It’s been ten years since the DDB Group bought out 22feet, a fast growing independent…
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