Category: Digital Marketing

Transcom thinks its …

At any given point if you log into social media platforms, you will see people…

Zomato’s healthier …

Food delivery app Zomato recently introduced a new feature that suggests “healthier options” when customers…

ITC Grand Chola to f …

ITC Grand Chola has organised a gastronomic celebration at Madras Pavilion to commemorate World Environment…

Brands and billboard …

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to…

Masterclasses at Goa …

The 2024 edition of the ad and media festival Goafest will see a lot of…

On the Campaign Trai …

This fortnight a print ad overshadowed all the TVCs, becoming the talk of the town.…

As right as rain – …

My wife and I were travelling in Meghalaya a few weeks ago. We visited Shillong…

We can maximise the …

It’s a rainy morning in Chennai, unusual during the peak heat of May. Ajoy Chawla,…

S is for Suitcase:  …

With its adjustable handle, trolley wheels and lightweight exterior, the suitcase evokes style, and more…

Lux: A hundred-year …

How to manage the marketing communication strategies for a brand that is sold all over…